It’s Friday and time to sum up the #weekdaykickoff 🌊 lessons for this week. This is what you learnt following the series!
Sell with confidence
Especially when you’re bad at selling yourself, like I am, you need to get started with learning to sell. Selling is important because it’s part of your everyday life: in school and university presenting your results, at work or your day job pitching your colleagues this new idea, or at the first candle light dinner with the potential woman of your life.
In order to sell well, you learnt a recipe consisting of 10 ingredients:
- Be doubt-free about what you sell,
- position yourself as an investment,
- focus on the customer’s problems and how to solve them,
- know your elevator pitch by heart,
- genuinely care about your customers or the people you help,
- consider that the way you think about your product to be pitched is how you sell it and how people will perceive it,
- research what players run the market and watch them attentively (not obsessively),
- aim to become an authority with the product in your niche,
- make clear that your product is an investment that guarantees a return-on-investment (ROI) for the customers,
- and write to build trust so that people who didn’t know you before will buy from you after.
Let the music play
Your actions towards your life goals you can compare to how these mobile kinetic radios work. You rotate the handle attached to the radio to charge its battery. If you do that, the radio starts playing after a little while (sometimes immediately). If you do it for a while longer, the radio will be playing for a longer time accordingly.
Like the kinetic energy that is transformed into electric energy, are the efforts you apply for your goals or business charging up your potential for success. Initially you won’t see immediate results (sometimes only small ones). The longer you apply this energy, the more long-lasting the effect on what you want to accomplish.
Play with the delay that you’ll encounter in the beginning of your endeavor. It’s hard when you start, when you do put effort and don’t get immediate results. Don’t worry. The longer you apply the effort, the more sustainable the long-term impact will be. In the long run, the delay will play to your advantage – and let the radio keep running (seemingly in auto-play).
Score because you schedule
If you follow this 4-step formula you’ll be on a good way to make your life goal come true:
- Express the goal.
- Set a date and time when you’ll achieve it.
- Define the success criteria (when it’s considered a success).
- Take action!
You really want it to become reality. Therefore every action that is legal and doesn’t harm people, plants, animals or the environment is valid.
Practice with intention
If you train towards your goal on a regular basis, like every week, twice a week or every day, it’s mandatory to not practice dumb. Always practice with a goal that you clearly defined beforehand (before you started the training session).
The benefit of deliberate practice will show in the long run when you did it for a while and had your small wins in the early stages and bigger wins later. The real benefit is that the more you practice with intention the faster you can achieve the expected result in the future. You set your mind and actions to success because you succeeded in the past and found your personal, very individual success formula. Success is always according to your standards. My definition of success differs from yours.
If you can repeat success and reach it faster than before, you mastered this area – all thanks to practicing in a deliberate manner.
Your next step could be to raise your aspirations so that the conditions under which you normally reached the goal become tougher. You intentionally make it harder for you to reach the desired goal. I personally practice kicking a ball into a 2,50 meters high basket shooting from 20 meters away.
Yesterday, I kicked it successfully after only a few warm-up shots (and 4.4 km of running) because one year ago I practiced deliberately (succeeded twice), and my mind and legs conserved this recipe for success.
Within one year of time I was successful three times kicking the ball into the basket. What’s your goal? What’s your success formula, if you have one?
The take-away for the weekend: Learning to sell (yourself) is an obligation and a long-life goal to reach itself. If you can’t sell in any way, you’ll lose the game in which you deliberately practice and play.
Put the work into your ventures and life goals so that the radio keeps playing – on and on and on. If you then follow the 4-steps formula of achievement you’re almost all set.
Practicing with intentional goal-setting is the last step you do regularly. This will guarantee your desired outcome and put you into a position where you achieve expected success faster and with less effort.
Also published on Medium.