“Human Story Experience Design” is a very constructed word, I admit. What it contains are reminders because words are often reminders.

Side note: When you write a word you remind yourself that you know the word. When you speak a word out loud, you remind yourself that it is part of vocabulary. This can be surprising from time to time. That’s why expressing is so important, and over-thinking so dangerous because thinking too much can result in you thinking you don’t know about that although the practical application would perfectly show it.

Originally it derived from the more common notion of “User Experience Design”, a nowadays heavily misused term. I could have left as it was. “User Experience Design” is something people get.

Why I changed it

A user’s experience is as general as saying a life experience. Do you get an idea when you hear it? Do you get excited? When you read “story experience” something happens. A story can be a lot — an adventure, a flat chat, a flight, reading a book. A user is that anonymous concept that makes me vomit when I listen to it or (occasionally say it) — it’s ugly.

A story is exciting. A user is boring. A story create curiosity. A user is flat white wall. A story is alive. A user only conceptually exists.

Also, I added “Human” to the term. This is the biggest reminder of what the design work I’m doing is all about because I could have left it as “story experience” or “story experience design”, and it would be more than appropriate. I didn’t because the majority of experiences visual and interaction designer create are for humans. If you look at some visuals, interfaces and interactions you wouldn’t believe someone (the creator) actually had intentions to make is usable or even a joy of use. That’s why the “human” element in the term I coined and in general is so important.

A first definition

Human Story Experience Design is a designed, well-constructed, solid and consistent experience in which a story is communicated through one to various media having in mind that it’s human persons who are interacting with it.