It’s the end of the week, and time to sum up the #weekdaykickoff. This is what you learnt.

No rockstar, no audience

You want to please everyone, you’re not pleasing a single human soul. Potentially you are able to engage people with your content. You have what it takes to build momentum and have their attention — potentially. This is are only quick and dirty affairs. You’re not engaging for the long run.

If you consider your content curation like a TV program where the audience is used to particular times and dates for the publications, think of becoming that channel with a new episode every Wednesday at 5pm CET. However, you engage with your audience around the clock, of course. New content is only the means (or excuse) to continue the conversation. Nourish the conversation so it doesn’t dry it or starve.

The editorial calendar I shared as an example with you should be your best start to conquer your audience.

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In the morning I received a message from a client who wanted to preschedule his cleaning appointment: Instead of tomorrow it would happen tonight. I gave it some thought and agreed. I don’t prefer evening cleanings when I didn’t have a cleaning in the morning before. Also, Thursday is my off-day that I’m using for computer-based work.

It was only 2 hours of cleaning but something went wrong: I slightly kicked a piece of furniture where a big mirror was standing on. I barely felt the touch but the mirror fell down. Shit. Read More

I’m a big fan of subtly analyzing how people react to each other. I feel on field research every day when I’m outside of my home office, in either public transportation or on the streets. It’s fascinating how people have an impact on one another without many of them realizing it.

Your effect on somebody else next to you is a miracle. You didn’t even talk to that person but will contribute to how their day is going to be. That’s powerful.

Consider when you have eye contact with someone in your daily morning commute you’re saying something although you don’t say a word, your facial expression says it all. „You cannot not communicate“, as Paul Watzlawick defined in one of his five axioms on communication. Read More