I’m a big fan of subtly analyzing how people react to each other. I feel on field research every day when I’m outside of my home office, in either public transportation or on the streets. It’s fascinating how people have an impact on one another without many of them realizing it.

Your effect on somebody else next to you is a miracle. You didn’t even talk to that person but will contribute to how their day is going to be. That’s powerful.

Consider when you have eye contact with someone in your daily morning commute you’re saying something although you don’t say a word, your facial expression says it all. „You cannot not communicate“, as Paul Watzlawick defined in one of his five axioms on communication. Read More

Recently I made a list of my strengths. It was time to assess what I’m really good at because I was applying for a day job, well several day jobs. It was a very helpful strategy to make an unfiltered list of what you believe you have strengths in. If you’re lacking confidence or want a confirmation of your hunch you can ask a good friend.

Not sure what you could write? Here’s the list of my 17 strengths: Read More

Although you have the potential to a rockstar, you’re trying to please everyone which makes you fail in the long run.

You’re more like a crying baby longing for help than a fine-tuned artist who knows how to speak to people and move them.

Permanent Attention & Engagement

Your attempts are amateurish because you’re copying what other people are doing. You’re not unique in your efforts. Some shining moments are there: People commented, liked and shared. They engaged with what you produced. You had their attention for 5 seconds. You had your fame… for 5 seconds.

What you actually want is a long-term, sustainable and calculated engagement with your audience. You also want to define your audience — I will tell you in a second why you don’t. Read More